Authentic Stories. Modern Strategy.
Bridging the gap between traditional conservation journalism and AI-driven content growth.
With 25+ years in the outdoor industry, I help clients tell their story through feature writing, media consulting, and result-driven copy. I merge traditional journalistic standards with cutting-edge AI tools to deliver optimized, high-ranking, engaging content that retains its human soul.
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If your project requires mastery of the English language, smart technology, or marketing copy that actually converts, we should talk.
Harnessing the power of AI without losing the human voice. I develop custom prompt libraries and workflows to scale your content production while maintaining editorial integrity.
Great ideas need to be on the first search page, or they don't exist. I build roadmaps that balance organic traffic growth with brand authenticity.
I write. You watch your numbers grow. From email campaigns to landing pages, I provide clear, sexy marketing copy that is anything but click-bait.
Who doesn’t need a plan or at least a second opinion? I help brands navigate the outdoor industry landscape with actionable insights.
Turning complex ideas into pithy, professional prose. Whether you need a polished manuscript or a thought-leadership article, I handle the heavy lifting.
Award-winning long-form journalism. Meticulous research and engaging storytelling for national publications and reports.
"It was important to work with a copywriter who understood the issues firsthand as a sportsman. PJ was the perfect fit. He performed his own research to help tell the story. We could not be happier with our final product."
Ty Churchwell
Trout Unlimited
"PJ invested time to ensure he clearly understood the project deliverables. He supplied us with a written product that clearly spoke to our audience; his pithy descriptions and punchy anecdotes hit the mark."
Joel Webster
TRCP
"We welcomed P.J. to assist us in creating more effective media opportunities. The statistics speak for themselves. There has been a 70% increase in our website traffic over the past year."
Jim Arnold
Boone and Crockett Club
I write real stories thanks to a background in English literature, journalism, and manual labor. I specialize in issues and topics involving hunting, fishing, and conservation, but I’ve been known to write just about anything—from squirrel taxidermy to honest gear reviews.
I’ve installed irrigation systems, dug trails as a member of Americorps, and washed more than my share of dishes. In short, I enjoy working. A little weird, I know.
I bring more than 25 years of experience to the table, having honed my craft as a newspaper reporter, freelance journalist, hunting editor, and now, as managing editor of a national magazine. As a business owner specializing in contract work, I bring that same dedication and expertise to every client’s project.
My primary vehicles for content and commerce.
The Business
My commercial agency. We help clients pay the bills and grow their reach through results-driven content, SEO strategy, and media consulting.
Visit Agency SiteThe Editorial
A digital publication devoted to the wild life. Features, essays, gear reviews, and stories about hunting, fishing, and conservation.
Visit PublicationNotes on the craft, the industry, and the business.
In conservation writing, the data is often dense and dry. Here is how I dig through the technical reports to find the heartbeat.
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Ghostwriting isn't just about writing; it's about listening. How to capture a client's voice so perfectly that even their mother can't tell.
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Print isn't dead, but it has evolved. A look at how legacy brands are navigating the digital wilderness without losing their soul.
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